That's what an Applicant Tracking Systems (ATS) does. It "inhales" your resume, sorts your personal and professional information, and looks for specific keywords that match job descriptions. In this very tough job market, hiring managers and recruiters are inundated with hundreds of resumes for every opening, and they just don't have the resources to read each one and select the most qualified candidates. So, the ATS does it for them. The problem is, the ATS is NOT looking for ways to include you – it's looking for ways to filter you out of the candidate pool. So how do you conquer the ATS challenge to get your resume actually seen – and read?
The obvious answer is to stuff your resume chock-full of as many keywords and as much industry jargon as you possibly can, right? Maybe even stick a giant keyword paragraph on at the end. Good ideas, right? Wrong. Most ATS's will reject resumes that don't have enough keywords, but some ALSO discard resumes that have too may keywords. It's important to have the right balance of the right keywords in your resume.
So what's the answer? First, read job descriptions. Read some more, and then read a few more. Read as many job descriptions as you can for the type of position you want, pick out the right keywords - the ones that match your background, experience and expertise, and write your resume so that your qualifications and experience meet the requirements of the job description. Of course, it also has to be true and accurate. Many ATS's now automatically check details like degrees and even employment dates, so don't lie. Give yourself the best chance of getting your resume seen by making sure your is keyword rich, with the right balance of keywords to make the ATS cut!
Tuesday, November 2, 2010
Sunday, January 10, 2010
IS YOUR RESUME COMPETITIVE? THEN YOU LOSE!
With record numbers of jobseekers actively seeking new employment, you have to work harder – and smarter - than ever before to get your resume seen, and to get in the door for an interview. Having a resume that makes you a competitive player in today's job market is no longer enough to ensure a response to your resume.
Employers in this market have just one question: Why should I hire YOU? In this economy, employers have unprecedented numbers of candidates to choose from for every single job opening. If your resume is just competitive, you don't make the cut. It takes more than a competitor to win in this market – employers have to see you as a superstar.
So how do you take your resume to the next level? How do you convince a potential employer you are the "must-have" candidate? Here are some tips to get you started:
1) Know what's happening in NOW your industry. Conduct some research through professional associations, colleagues, competitors, and news bureaus to make sure you're up to speed on hot topics in your field. Make sure you know what the latest terminology is, and use those keywords in your resume.
2) Recognize what the future holds. Look for emerging technologies, untapped markets, the latest product advancements, and new product developments. Show a potential employer you know what's coming down the road – immediately and long-term - and that you know how to uncover and capitalize on those opportunities.
3) Distinguish yourself. What do you do better than anyone else in your field? What are the strengths, expertise, and competencies that make you distinctive? What would former bosses, customers, and team members tell a potential employer about your work?
4) Quantify your achievements. Think about each job you've held, and ask yourself how your employer benefited because you were there. What did you do – specifically – to increase revenue, reduce costs, improve service, streamline processes, gain market share, develop new products, etc. How much did you generate in revenue? How much time and money did your idea for a process improvement save? Did you help turn around an unhappy customer? How much did that client mean to the company in annual sales? Make your story compelling and powerful with precise details and numbers.
5) Position yourself for your NEXT Role. Don't dwell on where you've been. Position your resume for the role you want next. If you're a Sales Rep who wants to be a Sales Manager, try to bring out instances where you've had opportunities to train new hires, lead projects or teams, or present your successes at local or national meetings. Try to find examples of leadership roles, and bring out that experience in your resume. Let a potential employer know you want to excel, advance, and grow in your career.
Today's job market makes it more critical than ever to have a commanding resume – a resume that gives you a greater competitive edge and more than a fighting chance. If you need help putting together a "knock-'em-dead" document, hire a professional resume writer to help you project the right professional image.
Employers in this market have just one question: Why should I hire YOU? In this economy, employers have unprecedented numbers of candidates to choose from for every single job opening. If your resume is just competitive, you don't make the cut. It takes more than a competitor to win in this market – employers have to see you as a superstar.
So how do you take your resume to the next level? How do you convince a potential employer you are the "must-have" candidate? Here are some tips to get you started:
1) Know what's happening in NOW your industry. Conduct some research through professional associations, colleagues, competitors, and news bureaus to make sure you're up to speed on hot topics in your field. Make sure you know what the latest terminology is, and use those keywords in your resume.
2) Recognize what the future holds. Look for emerging technologies, untapped markets, the latest product advancements, and new product developments. Show a potential employer you know what's coming down the road – immediately and long-term - and that you know how to uncover and capitalize on those opportunities.
3) Distinguish yourself. What do you do better than anyone else in your field? What are the strengths, expertise, and competencies that make you distinctive? What would former bosses, customers, and team members tell a potential employer about your work?
4) Quantify your achievements. Think about each job you've held, and ask yourself how your employer benefited because you were there. What did you do – specifically – to increase revenue, reduce costs, improve service, streamline processes, gain market share, develop new products, etc. How much did you generate in revenue? How much time and money did your idea for a process improvement save? Did you help turn around an unhappy customer? How much did that client mean to the company in annual sales? Make your story compelling and powerful with precise details and numbers.
5) Position yourself for your NEXT Role. Don't dwell on where you've been. Position your resume for the role you want next. If you're a Sales Rep who wants to be a Sales Manager, try to bring out instances where you've had opportunities to train new hires, lead projects or teams, or present your successes at local or national meetings. Try to find examples of leadership roles, and bring out that experience in your resume. Let a potential employer know you want to excel, advance, and grow in your career.
Today's job market makes it more critical than ever to have a commanding resume – a resume that gives you a greater competitive edge and more than a fighting chance. If you need help putting together a "knock-'em-dead" document, hire a professional resume writer to help you project the right professional image.
Tuesday, November 24, 2009
Give Thanks - After the Interview
It's that time again. This week we'll gather with family and friends and give heartfelt thanks for the blessings and people in our lives. Expressing gratitude is important in all facets of our daily lives. But in some situations, knowing how and when to say "thank you" can be tricky. One of those instances is the "after-the-interview-thank-you-note-challenge".
Sending a thank-you note following the job interview is one of those things you know you should do, but many people find this seemingly simple task to be an extremely difficult task. Do you send a handwritten thank-you note or is it OK to send an email? If you were interviewed by a selection committee, do you send a separate, differently worded note to each of the interviewers? When do you send the note - immediately after the interview, or within one or two days? Can it wait a week? And when is it too late to send the thank-you?
Of course it's professional and good etiquette to send a thank-you note. But just as importantly, the after-interview "thank-you" is a great opportunity to reinforce your fit for the job. It's a chance to sell yourself one more time as the ideal candidate and to expand on how your qualifications match the requirements of the job. It's a way for you to make one more great impression, and emphasize the benefit you can bring to the company. It's a great chance to distinguish yourself from your competitors. Don't miss the opportunity to get your name in front of the right people one more time – it gives them another reason to remember you.
So where do you start? Always send the thank you within 24 hours of the interview. The discussion will be fresh in your mind, your notes from the interview will make more sense and you'll be able to zero in on specifics from the interview more easily. Any longer than 24 hours will make the hiring manager think it was an afterthought, and they may not remember you at all.
There's disagreement among career experts on whether the thank-you note should be snail-mailed or emailed. It really depends on the company and on how quickly they intend to make a hiring decision. Emailed thank-you notes are probably fine in most cases, especially if it's a company where email communication is the norm. If the culture of the company seems more traditional, you may also want to follow up with a hard-copy version of your thank-you note. If your handwriting is legible and neat, go ahead and hand-write the note. If not, type it up, print it out and put it in the mail.
How should the thank-you note be structured? Make it short. This is not the time to go into an epic discussion of your qualifications. Thank the interviewer for his or her time, and mention one thing you like about the company as a whole. It might be that the culture, management style, executive leadership team, or long-term corporate growth objectives are a good match for you. Pull out something specific from the interview that is a differentiator for you. Maybe there was discussion of a problem you can help solve, or experience in your background that aligns with an important company initiative. Restate your enthusiasm for the position and your interest in the job. Be enthusiastic about the opportunity. Close by asking for the job. Don't beat around the bush. It's perfectly acceptable to say that you'd love the chance to work for the company.
By making the effort to show your interest in the job, highlighting the contributions you're prepared to make and the value you're willing to bring to a company, hopefully next Thanksgiving you'll have even for which to give thanks.
Sending a thank-you note following the job interview is one of those things you know you should do, but many people find this seemingly simple task to be an extremely difficult task. Do you send a handwritten thank-you note or is it OK to send an email? If you were interviewed by a selection committee, do you send a separate, differently worded note to each of the interviewers? When do you send the note - immediately after the interview, or within one or two days? Can it wait a week? And when is it too late to send the thank-you?
Of course it's professional and good etiquette to send a thank-you note. But just as importantly, the after-interview "thank-you" is a great opportunity to reinforce your fit for the job. It's a chance to sell yourself one more time as the ideal candidate and to expand on how your qualifications match the requirements of the job. It's a way for you to make one more great impression, and emphasize the benefit you can bring to the company. It's a great chance to distinguish yourself from your competitors. Don't miss the opportunity to get your name in front of the right people one more time – it gives them another reason to remember you.
So where do you start? Always send the thank you within 24 hours of the interview. The discussion will be fresh in your mind, your notes from the interview will make more sense and you'll be able to zero in on specifics from the interview more easily. Any longer than 24 hours will make the hiring manager think it was an afterthought, and they may not remember you at all.
There's disagreement among career experts on whether the thank-you note should be snail-mailed or emailed. It really depends on the company and on how quickly they intend to make a hiring decision. Emailed thank-you notes are probably fine in most cases, especially if it's a company where email communication is the norm. If the culture of the company seems more traditional, you may also want to follow up with a hard-copy version of your thank-you note. If your handwriting is legible and neat, go ahead and hand-write the note. If not, type it up, print it out and put it in the mail.
How should the thank-you note be structured? Make it short. This is not the time to go into an epic discussion of your qualifications. Thank the interviewer for his or her time, and mention one thing you like about the company as a whole. It might be that the culture, management style, executive leadership team, or long-term corporate growth objectives are a good match for you. Pull out something specific from the interview that is a differentiator for you. Maybe there was discussion of a problem you can help solve, or experience in your background that aligns with an important company initiative. Restate your enthusiasm for the position and your interest in the job. Be enthusiastic about the opportunity. Close by asking for the job. Don't beat around the bush. It's perfectly acceptable to say that you'd love the chance to work for the company.
By making the effort to show your interest in the job, highlighting the contributions you're prepared to make and the value you're willing to bring to a company, hopefully next Thanksgiving you'll have even for which to give thanks.
Wednesday, June 3, 2009
Take Your Resume From Drab to Fab - Critical Steps to Make Your Resume Resonate
Your resume is probably pretty good. You've doubtless done a fair job of outlining your skills, your experience, and your contributions. You've labored over getting all the right key words in there; you've proofread your resume over and over again to make certain there are no typos, no grammatical errors, and no red flags that would cause a potential employer to eliminate you from the running. You've toiled long and hard to carefully craft your resume for one purpose and one purpose only - to get the job you want, right? Wrong. A pretty good resume is going to get you nowhere, especially in this job market. Your resume has to blow them away.
Your resume is a marketing piece. You're writing ad copy. You're making the most important sales pitch of your life, and you have to sell the product (you) better than anyone else. You have to be the product everyone wants to buy and you have to create excitement around your personal brand. I'm sure you've heard this all before. The question is, how do you present your story in an authentic, credible way and at the same time convince a potential employer to "buy" your product? How do you differentiate yourself in the market and make your resume the one that gets to the top of the stack? How do you influence the hiring manager's buying decision?
Here are a few things to think about for your sales pitch:
1) Its Not All About You. Zero in on what the potential employer wants to buy, and position yourself to be the product that employer must have. Read a few dozen job descriptions for your dream job. Target the qualifications, key phrases, and requirements, yes - but go further. Focus on the "sizzle" the employer may have put in the job description. Look for the kinds of personality traits and individual qualities they may be looking for in the person they want to fill that role within their organization.
2) Differentiate Yourself. Think about the professional competencies and skills you bring to the table, of course. But what exceptional talents, knowledge, and aptitudes make you stand out from your peers? What have managers said about you in performance evaluations? What have former employers seen in you that made you remarkable to them? What personality traits do you possess that have helped you succeed throughout your career?
3) Back Up Your Claims. Potential employers want to know that you understand the tangible value you've brought to organizations - and they want to know what you can do for them. Why should they "buy" you? Can you make them money? Can you save them money? Can you improve processes? Increase market share? Boost productivity? Find new markets? Bring fresh ideas to product development? Prove it! Don't say you increased revenue - knock them out with how much you improved sales. Don't say you reduced costs - wow them with the numbers.
4) The X-Factor. Don't forget to add awards and professional affiliations, but also mention any civic or community activities. Potential employers like to know the product they're buying will go a little further and do a little more than expected. They want to know the person they're hiring understands the value of giving back.
Employers are on a quest for the best - in this economy, they can't afford to make hiring mistakes. The competition for every job is unbelievably fierce. Don't let a pretty good resume blow your chances. Close the deal with a resume that makes the sale.
Your resume is a marketing piece. You're writing ad copy. You're making the most important sales pitch of your life, and you have to sell the product (you) better than anyone else. You have to be the product everyone wants to buy and you have to create excitement around your personal brand. I'm sure you've heard this all before. The question is, how do you present your story in an authentic, credible way and at the same time convince a potential employer to "buy" your product? How do you differentiate yourself in the market and make your resume the one that gets to the top of the stack? How do you influence the hiring manager's buying decision?
Here are a few things to think about for your sales pitch:
1) Its Not All About You. Zero in on what the potential employer wants to buy, and position yourself to be the product that employer must have. Read a few dozen job descriptions for your dream job. Target the qualifications, key phrases, and requirements, yes - but go further. Focus on the "sizzle" the employer may have put in the job description. Look for the kinds of personality traits and individual qualities they may be looking for in the person they want to fill that role within their organization.
2) Differentiate Yourself. Think about the professional competencies and skills you bring to the table, of course. But what exceptional talents, knowledge, and aptitudes make you stand out from your peers? What have managers said about you in performance evaluations? What have former employers seen in you that made you remarkable to them? What personality traits do you possess that have helped you succeed throughout your career?
3) Back Up Your Claims. Potential employers want to know that you understand the tangible value you've brought to organizations - and they want to know what you can do for them. Why should they "buy" you? Can you make them money? Can you save them money? Can you improve processes? Increase market share? Boost productivity? Find new markets? Bring fresh ideas to product development? Prove it! Don't say you increased revenue - knock them out with how much you improved sales. Don't say you reduced costs - wow them with the numbers.
4) The X-Factor. Don't forget to add awards and professional affiliations, but also mention any civic or community activities. Potential employers like to know the product they're buying will go a little further and do a little more than expected. They want to know the person they're hiring understands the value of giving back.
Employers are on a quest for the best - in this economy, they can't afford to make hiring mistakes. The competition for every job is unbelievably fierce. Don't let a pretty good resume blow your chances. Close the deal with a resume that makes the sale.
Tuesday, March 24, 2009
Now is the Perfect Time to Polish Your Resume
Believe it or not, we're beginning to see flickers of hope in the economy – tiny signs of life in hiring. We're beginning to see home sales pick up, and banks are slowly but surely starting to release their iron grip on those bail-out dollars.
And, there are ever-so-slight signs of movement in the job market. There are some indications that we're beginning to turn the corner and the economy is going to begin to improve. I'm not being a Pollyanna here – the job situation is still bad, and will probably continue to be difficult for many months to come, but some economists and labor experts are beginning to speak with cautious optimism about signs of economic recovery – not a rebound by any means, but at least some signs of life.
As the market begins to turn around, it’s important to make sure you're ready to meet new challenges in the job market head-on. If you've been hanging on to a job you hate because you're worried there may not be another one out there very easily, good for you – that's the smart thing to do. The good news is the coming months may be a great time to start testing the waters.
If you've been laid off, downsized, or let go because of the economy, and have not been able to find a job, the good news for you is that the pendulum may be starting to swing your way.
What do you need to do in order to make sure you're on the leading-edge as the job market improves? First and foremost – make sure your resume is top-notch. Make certain you've got a killer resume that is going to put you at the top of the heap.
If you don't feel 100% sure that you can create the kind of resume that gives you a distinct competitive edge, then hire a professional to help you. It's an investment you can't afford not to make in this job market. How much should it cost? Expect to pay 1% to 2% of your salary for a professionally done resume, cover letters, and assistance with putting together a job search strategy.
How do you know you're working with a reputable firm? Ask for references, and call them. Ask the references what response they've gotten with their resume, and what feedback they've received from recruiters and hiring managers. Ask to see some sample resumes. Check the writer's LinkedIn profile and recommendations there.
Most resume writing companies will provide the resume and one or two cover letters. Very few offer to help you find resources, put together a search strategy and get you connected with recruiters, any of those that do, many charge extra to do that – try to work with a company like The Resume Group that includes those services in the original price. When shopping for a professional resume-writing firm, make sure you compare apples with apples in terms of products and services.
Ask about the process. Are you going to fill out a questionnaire or answer emailed questions? Or is the writer going to spend time interviewing you on the phone? Are you going to get a resume that truly highlights your unique skill set, strengths and achievements, or does the company use phrase-generating technology, stock templates and one-size-fits-all cover letters?
The resume process should be about you, your skill set, your experience, your qualifications, and your accomplishments. It's about making you stand out – not fitting you into the fastest, easiest, most streamlined way to spit out resume after resume. Hiring managers can spot a cheap resume template a mile away. Don't squander the opportunities that are about to come your way as the economy improves. The Resume Group is here to help if you decide that now is the time to polish your resume, develop a job search strategy, and find the resources to help you succeed in your search for a new job.
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